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Chelsea Keenan
The Gazette
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Apr 10, 2017 at 2:39 pm
The Iowa Medical Society and the University of Iowa’s Tippie
College of Business have teamed up to give the state’s physicians a
crash course in business.
The two groups, along with the UI’s
Carver College of Medicine and College of Public Health, have put
together a curriculum covering the basics of how to run a health care
business.
“We want to give them practical information and
knowledge that they get on Friday and can apply back in the clinic on
Monday,” said Clare Kelly, executive director of IMS, which represents
Iowa’s physicians, residents and medical students.
Leaders for the groups plan to offer the education first to attendees at
IMS’s annual conference
in Des Moines April 28 to 29 to gauge interest and build the program
from there. They eventually will offer online courses as continuing
medical education — requirements for those in the medical field to help
physicians and others maintain knowledge and learn about new areas in
their field.
“The intent is for us to pilot this program, and
survey member physicians on program needs and the desires they have,”
said Alex Taylor, UI’s associate director of the Executive MBA program.
Tippie
worked with the UI’s College of Medicine to develop a similar program
for medical students, offering elective courses on accounting,
negotiation, human resources and team work, among other topics.
The
Distinction Track program
is comprised of 12 topics, delivered in four-hour blocks, one Saturday
per quarter, over the course of a three-year period. Students who
complete the program are awarded a Certificate in Health Care Delivery
Science and Management.
There also are possibilities to extend
similar educational courses to the state’s dentists, nurses and
pharmacists. Taylor said he’d like this to gain enough traction with IMS
that it becomes a standard in the Midwest and the nation.
Medical
professionals “don’t get this education, it’s so foreign to them,” he
said. “We take for granted simple business ideas that they don’t get
exposed to.
... They might be handed a budget and told to stay within this and they don’t know how.
“We wants to give them the tools to be effective, good stewards of our health care dollars.”
Teaching
physicians — both practicing and those still learning — about the
business of health care is becoming more important than ever, IMS’s
Kelly said, as more physicians are being asked to fill leadership roles,
use data to improve health outcomes and work with a wide-range of
medical professionals to deliver coordinated care.
“More and more
it’s important to be versed by the C-suite language,” she said. “You
need to be able to speak the language, understand a spreadsheet, know
where revenue comes from and pitch that idea or business solution.”